Yerse is an ode to detail to things well done, to tradition, to the Mediterranean, to Barcelona, to vernacular architecture, to Coderch. An honest, warm space where craftsmanship and plays a fundamental role! A project that has the will to become a welcoming space! A close space that wants to make you feel at home. It combines the elements of work, decks, sofas, lattices with the most select cabinetry with walnut finish where femininity is sought from the curves and organic movements. Where we find household items such as Santa&Cole lamps wooden tables, woven fabrics natural cotton curtains, giving the protagonism to the product.
A space that has the will to be a great showcase of the creativity of the city by the city with collaborations and events with different artists and brands that share Yerse values. Inspired by the Barcelona architecture of the 60s, the store seeks to convey a feeling of home and warmth. The design elements are aligned with the brand identity where femininity is reflected by combining natural materials with organic shapes that bring elegance to the space.
Upon entering the store, visitors are enveloped in the warmth that characterizes the Mediterranean style.The presence of vegetation, the exposed brick and a large mirror bring domesticity to the space, as if you were in the hallway of a home. The entrance also gives rise to wooden and microcement bases that extend to create a path that guides the user into the interior in a continuous and fluid way.
These platforms not only point the way to the interior of the store but are also the foundation of a series of semi-designed hangers for displaying garments. It is a series of iron bars whose encounters generate a series of pure and organic geometries that align with the principles of elegance and femininity that give identity to the brand. As the user follows their journey towards the central space of the store, they are left in between to see elements of design and decorative details such as the use of ceramic pieces that pay homage to Coderch and the Mediterranean style.
One of the starting points of the design was to generate a closed space that makes the user feel at home, that is why we decided to paint the entire store in a soft linen shade that brings warmth and comfort to the atmosphere. Each area is conceived with the same detail and intentionality as the stay of a home. Throughout the shop you will find household items such as lamps, natural cotton curtains, woven fabrics and paintings. She has collaborated with artists, designers and local brands such as Ariadna Puig Domenech, Valeria Vasi and Santa & Cole. In this way, the space becomes a showcase of the city's creativity, a union of artists who become ambassadors of the Mediterranean tradition that characterizes our city, Barcelona.
Like the living room of a house, the central space of the store creates a cozy and homely atmosphere where the user is invaded by warmth and comfort. This is achieved by incorporating furniture that one could relate to that of one's own home. The wood is present on a table and a shelf that not only provides domesticity but also displays books and small accessories. It includes iconic pieces by local designers such as Santa & Cole lamps, woven fabrics and natural cotton curtains that reinforce the idea of a cozy and sophisticated space.
The design of the counter is dominated by curves and organic movements that symbolize femininity and pay homage to women. This volumetry is complemented using noble materials and finishes such as the walnut wood present at the base of the piece and the marble envelope with the will to give the piece a distinctive, delicate and elegant touch.
From the back of the shop arches frame the tasting area. Through them you can see a large mirror wall that brings a sense of amplitude and continuity to the space. It is a space that connects the architectural heritage represented using these curved vertical elements with the modern design provided by the presence of a large mirror surface. Each section of the store is designed to radiate warmth and comfort, using architectural and decorative elements that evoke a Mediterranean house inspired by the architecture of the 60s. The integration of local materials complemented by pieces designed by local artists, the presence of curved details and the use of organic shapes, perfectly reflects the essence of the womenswear brand, creating a delicate and elegant environment.
AUTOR
ISERN SERRA
TEAM LEADER
AASHEEN MITTAL
FOTOGRAFÍA
SALVA LÓPEZ
